The start of the new year is a perfect time to review and refresh your mortgage advice website and set your strategy for the twelve months ahead. Here at WEBPRO, we have our finger on the pulse of all things mortgage website related, so we thought we’d highlight some of the key features we think you can expect to see – and may want to adopt for your own website – throughout 2025.

Website development trends in 2025

When it comes to mortgage broker website design, priorities can change. Algorithm adjustments occur frequently, so it’s important to keep on top of trends and effectual actions you can take to ensure you stay ahead of the competition. There are many things you can do to optimise your website ready for this year.

Key features for a mortgage broker website in 2025

Outlined below are the main features you might want to consider for your mortgage broker website strategy:

• Understand your audience

Mortgage seekers all have the same goals in mind. They need to be able to make informed decisions based on solid, trustworthy advice. They’ll be hoping for a property buying journey that’s as stress-free as possible. It’s important that your website shows them you can meet their needs. It should provide dependable information that provides clarity and reassures them of your proficiency.

A deep understanding of who your audience is, and what they’re looking for, should be what determines the design of your website. This means everything from layout to functionality. Give thought to their likely age range, financial savvy and the things that are likely to be on their mind, such as current interest rates and mortgage types.

• Your USP and value proposition

It’s said that first impressions count. And it’s true. You have just a few seconds to wow your audience. Your unique selling points (USPs) – what sets you apart – need to be clearly positioned in such a way that they resonate instantaneously with prospective clients’ needs and wants.

Make your value proposition even more effective by making it relatable. Use testimonials, positive feedback, success stories – anything that helps show how you’ve helped other clients buy their dream home.

• Enhanced user experience (UX)

UX defines the quality levels of the experience an end user has. Of course, it’s vital these levels are consistently high, so frequent UX audits will serve you well. Aim to put yourself in your visitors’ place when reviewing your website, always looking for ways to improve it.

• Mobile first

Mobile devices make multitasking easier than ever. With more and more of us turning to our mobile devices to search for answers to our questions, while we’re on the go, it makes perfect sense to have a responsive mortgage advice website. You could miss out on potential business if you don’t.

This means ensuring your website is easy to find and use on mobile devices such as smartphones and tablets. And, of course, it needs to be eye-catching and engaging to look at. Think clear and simple navigation menus and content that automatically adjusts to the screen size it is being viewed on. Your mobile-first approach will affect your Google search engine ranking.

• Clear navigation

Make it easy for your website visitors to navigate your website. Information should be organised well, categorised and sub-categorised. It’s also worth considering utilising secondary navigation features, for example, a footer menu. This increases the chances of them staying on your website for longer, which bodes well for conversions.    

• Engaging content 

No one knows your clients like you. You will know the kinds of questions they ask; the things they feel they want to know. Your content – text and images – should provide clear information that will be useful for prospective clients when they visit your website.

Your content strategy should include a variety of content types to keep your website visitors engaged and wanting to find out more about you. By using content such as blogs, guides and FAQs to persuasive infographic and videos – and everything in between – you can establish yourself as a thought leader. This varied content will also help with your website’s SEO.

Remember to include calls to action (CTAs) that induce a response, wherever possible. Whether that’s directing users to fill out a form or guiding visitors on how to contact you.  

• Trust signals for reassurance

As a mortgage broker, you’ll be aware of the importance of building trust to establish client relationships. Your website should include lots of nods to your trustworthiness and dependability. Those testimonials we mentioned – and feedback and success stories – should be strategically positioned throughout your website, alongside other reassuring signals, such as reviews, certificates, industry memberships and any relevant awards.

• Search engine optimisation (SEO)  

Expand your mortgage website’s visibility by maximising SEO opportunities. Include related key phrases, optimise metadata and generate valuable backlinks.  

• Accessibility 

By ensuring your mortgage broker website is inclusive, you are showing that your brand values all clients, including those with disabilities, and will do everything possible to meet the needs of every individual. Refer to Web Content Accessibility Guidelines (WCAG) to ensure you are doing all you can.

Whether you need to go from broken to broker website or simply to make some tweaks, our friendly team will lend you their ear. Give them a call today.

Recap: There is a great deal you can do to optimise your mortgage advice website in 2025, so you can be seen in the most professional and favourable light. Truly knowing your target audience – what they need and want for their property buying journey – will help you establish what your website needs. Our creative team at WEBPRO can look at every aspect of your website and optimise it accordingly, helping you increase both engagement and conversions.

WEBRPO knows

Custom CTAs increase visitor conversion by 42%.